Our Story

Frimax, Since 1982

We believe that what you put in, is what you get out. This is what makes Frimax and its flavours so loved. We ensure that every Frimax packet is filled with the beautiful goodness and flavour packed taste that you've come to expect from us! Quality and flavour - now that's what we're about!

Quality is at the very heart of what we do. By starting with the customer we make sure every potato, product and pack that leaves us has the Frimax guarantee.

Based in Verulam, South Africa - Frimax Foods is loved across many countries and is a household name and trusted brand in South Africa.

Quality Guaranteed

Every one of our products is backed by the famous Frimax quality guarantee.


We're always looking for new and exciting ways to tantalize our customers with great and exciting new flavours and exciting marketing campaigns and promotions!